What is Website Flipping?
The process of flipping a website is similar to the process of house flipping, hence the acquired name. It is the process of purchasing a website with the full intention of adding value prior to selling it on for a profit.
Building a website from scratch (or a template) and then selling it on is not website flipping irrespective of whether it is creating an income or not.
So, flipping is the art of purchasing a website cheaply and selling it within a relatively short period of time for a profit. To achieve this on a regular basis and to make money from the concept value has to be added to the website. This can be in the form of a redesign, extra functionality, increased traffic or monitization.
So how do you flip a website?
The first part of flipping comes with the purchase of website that in one respect or another is underdeveloped, this is probably the number 1 skill you will need to acquire in order to succeed. You will need to be able to trawl through the lists of thousands of websites for sale and be able to spot the ones with potential. It might be that the site has a fantastic layout and design but has no traffic or the site has lots of traffic but is not converting this to sales because of poor design. Either way you need to add value, going through hundreds of listings in the hope of picking up a bargain under valued website is not a business plan.
So after you have added ‘value’ to your website its time to market it properly and to do this you will need to ensure you have solid verifiable statistics. Google Analytics data, Adsense & affiliate revenues will all need to be shown and demonstrated as legitimate before a buyer will be convinced to part with his money.
Flippa.com is without doubt the worlds number 1 marketplace for both the purchase and the sale of your website but its always worth keeping in mind that varying markets may lead to varying valuations. For example you may be able to purchase a ‘bargain’ website from EBay at a knock down price and resell it quickly on Flippa.com !
Flipping is not for the faint hearted and could possibly result in you loosing your investment but the potential market and therefore profit is huge, here are a few tips to help you along the way:
1. If your buying a website that already has traffic be sure that the traffic is targeted to your audience. Thousands of hits per day are of no use if the traffic is not relevant.
2. Look for hobby / enthusiast sites, these websites often have a large and very dedicated following with lots of repeat custom waiting to be monitized. They are often run by enthusiasts themselves and can be a goldmine waiting to be developed.
3. Look for websites in popular niches (or niches you suspect may become popular in time). The potential for high volumes of traffic is always there if you develop the site correctly!
4. Don’t overlook the value of the domain name, if a site is at auction and the domain is keyword generic than that itself may have significant value (www.laptopcomputers.com for example).
We can only just scratch the surface of flipping websites here at EARN MONEY MAKE MONEY but if you are interested in learning more the following is pretty much THE DEFINITIVE GUIDE TO FLIPPING WEBSITES
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